2017 BMO Employee Giving Campaign
The 2017 United Way Employee Giving Campaign used images of real BMO employees who were actively donating their time and energy to help their favourite charites.
I provided art direction and coaching for the photoshoot along with extensive post-production image editing. Weekly web banners were posted on all internal sites for the duration of the campaign, and posters were pinned throughout the various BMO offices and banks across North America.
The 2017 campaign generated a record 92% employee participation, raising over $21.6 million dollars company-wide for United Way Charities.