Travel Trust International
Travel Trust International (tti), a Canadian professional travel management company, wanted to reposition itself to grow its business in Toronto.
The new identity was designed using lowercase lettering to hint at their friendly and approachable nature. The stylized heavy-weight font represents strength, reliability and staying power. The icon uses a fluid design implying movement (or travel), while the enlarged graphic dot above the “i” is representative of global reach.
The black and bronze colour palette is warm, earthy, sophisticated and professional.